SAMSUNG is joining a growing number of smartphone makers in their quest to expand the once niche market of high performance devices to a broader demographic of consumers.
The company's latest device, the Samsung Wave 723 (also known as GT-S7320E), is an application-centric smartphone based on Samsung's Bada operating system.
"The Wave 723 reflects our relentless pursuit of the best in mobile technologies by optimising the application and social media experience. In new and innovative ways, the Wave 723 delivers on Samsung's goal to give a rich, connected smartphone experience to everyone," said J.K. Shin, president and head of the mobile communications business, Samsung Electronics, in a press release.
Smartphone makers are encouraging consumers to make the switch from feature phones to smartphones by dropping handset prices or adding smartphone features to existing form factors in a trend that Nokia likes to call, "making the familiar new."
Both RIM and Nokia have recently opted to blend smartphone features such as a touchscreen, apps, WiFi and 3G connectivity with an older-styled 12-button keypad, resulting in a fusion that allows for powerful devices at pocket friendly prices.
An August 23 study by Frost and Sullivan predicted that by 2015, smartphone sales would make up more than 50% of the Asia-Pacific mobile market, up from just 5% in 2009.
The 11.8mm thin Wave 723 comes with a 3.2in TFT-LCD display, a 5-megapixel camera with autofocus and flash, access to Samsung's Social Hub and mobile application store, WiFi, and a leather flip cover.
The Samsung Wave 723 is due to be released this month in Europe with releases in South-East Asia, the Middle East Asia and Africa expected to roll out shortly after.
Handset pricing is yet to be announced. - Relaxnew
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